Marketing Operations Manager

Numeral is transforming how taxes get done, aiming to eliminate the administrative burdens that distract businesses. The Marketing Operations Manager will lead the infrastructure, technology, and operational engine for the marketing organization, focusing on building and optimizing marketing automation systems.

Responsibilities:

• Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts
• Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it
• Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations
• Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management
• Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account
• Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth
• Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality
• Analyze campaign and lead performance, conversion rates, and deliver actionable insights with clear recommendations for improvement
• Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized
• Iterate and improve lead structures and lead scoring, conversional signals, assist in automating assignment processes, and maintain data quality in ‘top of funnel’ data capture
• Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates
• Oversee marketing-specific CRM requests, conversion signals, troubleshoot issues, and manage lead-to-opportunity workflows
• Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows
• Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual
• Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual work
• Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
• Define and govern marketing metric definitions in alignment with the Head of Growth; flag and resolve discrepancies proactively
• Document all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not exist
• Independently analyze top-of-funnel metrics; present actionable insights and recommendations for campaign improvements to stakeholders
• Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders
• Oversee website operations/reporting; your pride in managing Numeral’s front door will produce excellent brand and demand outcomes
• Own end-to-end “top of funnel” execution and analytics, consistently delivering data-driven strategy improvements that lead to measurable business growth
• Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement
• Collaborate with Sales and other Leaders to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journey
• Partner with Sales leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals
• Serve as a trusted operational partner to GTM leadership, translating campaign strategy into technical execution and feeding performance data back into planning

Requirements:

• 6+ years of progressive experience in marketing operations, marketing technology, related GTM role within the B2B SaaS/software industry, with demonstrated ownership of the marketing tech stack and automation systems
• Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously with demonstrated experience in change management
• Deep expertise in marketing automation and technology platforms (e.g., Marketo, Pardot, HubSpot, Dreamdata, Salesforce, Google Tag Manager, Gong) and website/CMS platforms (e.g., Webflow)
• Direct experience working within online and programmatic ad platforms
• Experience synthesizing complex operational data and generating reports into a compelling strategic narrative, and presenting operational metrics to senior leadership
• Expert-level proficiency in marketing strategies, tactics, and technologies, including marketing automation, CRM data governance, and analytics tools
• Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments
• Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
• Strong organizational and project management skills, with experience overseeing multiple campaigns and deadlines simultaneously
• Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work
• Experience in a multi-product or multi-segment SaaS environment
• Familiarity with B2B customer lifecycle management and customer journey mapping
• Hands-on experience building data flows and utilizing AI tools or assistants for GTM use cases to streamline daily workflows