Product Marketing Specialist

MCCi is a premier provider of intelligent business process automation solutions, serving over 2,000 organizations across various sectors. They are seeking a Product Marketing professional to execute content-driven demand generation and marketing initiatives, collaborating with Sales and Marketing to drive lead generation and support revenue growth.

Responsibilities:

• Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadership
• Support audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaigns
• Execute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational priorities
• Conduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts
• Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectiveness
• Translate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks
• Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and priorities
• Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership
• Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion
• Develop and deliver webinar presentations, including live facilitation to support lead generation efforts
• Write, build, and deploy promotional emails to support webinars, content releases, and campaigns
• Apply established messaging to ensure consistency, relevance, and alignment across all promotional channels
• Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership
• Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns
• Execute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes
• Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needs
• Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans
• Monitor campaign and content performance and provide insights to support ongoing optimization and future planning

Requirements:

• Bachelor's degree in Marketing or related field, or equivalent work experience
• 3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B SaaS
• Experience with solution positioning and value proposition development
• Ability to create sales enablement assets that drive adoption and support the sales process
• Strong understanding of full-funnel solution messaging across the buyer journey
• Proven ability to partner closely with sales teams and align around revenue goals
• Excellent writing, editing and content development skills
• Ability to craft clear, compelling messaging for government audiences
• Experience with audience-centric storytelling and strategic messaging
• Knowledge of demand generation and lead focused campaign execution
• Experience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences