Regional Marketing Manager, MENA

Duolingo is dedicated to making education universally accessible and is looking for an experienced integrated marketer to enhance their presence in the MENA region. The role involves leveraging market insights and strategic partnerships to drive brand awareness and user growth, while collaborating closely with global teams to execute localized marketing initiatives.

Responsibilities:

• Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in the Arab region
• Operate as a regional growth catalyst, leveraging deep networks across business and government stakeholders to open doors, influence key decision-makers, and drive strategic market expansion
• Bring a founder’s mindset — blending creativity with sharp business and GTM strategy — to identify opportunities, launch new initiatives, and scale regional impact
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR
• Act as a local spokesperson, sourcing and managing speaking opportunities in MENA for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan

Requirements:

• 7+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
• Proficient in Arabic with excellent English speaking and writing skills
• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Deep experience building and leveraging strategic partnerships across business, government, creators, and community stakeholders to unlock growth and brand visibility
• Culturally clued up and immersed in trends — particularly across Social Media. You understand what Arab consumers care about now and craft ideas that capture attention
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands across MENA
• Proficient in a 3rd language