Claritev is a dynamic team of innovative professionals focused on bending the cost curve in healthcare. As a Growth Marketing Manager, you will develop and optimize marketing strategies to drive lead generation and growth within the healthcare sector, particularly targeting payers through Account-Based Marketing (ABM). Your role will involve collaboration with cross-functional teams to align marketing strategies with business objectives and ensure compliance with industry regulations.
Responsibilities:
- Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion
- Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach
- Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact
- Create and collaborate with marketing colleagues content assets, including but not limited to emails, ad copy, white papers and case studies
- Vendor management of third parties to support marketing asset development and ensure timelines
- Self-direct campaign activity when needed including a hands on approach to all execution
- Identify and engage with key industry associations and publications to enhance lead generation efforts
- Develop and manage lead nurturing programs to move prospects through the sales funnel effectively
- Utilize a variety of digital and traditional marketing channels to reach and convert target audiences
- Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging
- Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives
- Build and maintain relationships with industry influencers, thought leaders, and key stakeholders
- Track, measure, and report on program performance and ROI, providing actionable insights and recommendations
- Use analytics tools to evaluate the effectiveness of marketing efforts and make data-driven decisions
- Prepare regular reports and presentations for senior management and other stakeholders
- Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives
- Collaborate, coordinate, and communicate across disciplines and departments
- Ensure compliance with HIPAA regulations and requirements
Requirements:
- Bachelor's degree in marketing, Communications, Business Administration, Healthcare Management, or a related field
- Minimum of 7 years of direct experience in growth marketing, with a strong focus on end-to-end marketing program management and ABM strategies
- Proven track record in the healthcare industry, particularly in Health IT or data management
- Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demandbase and/or 6sense)
- Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders
- Accountable for growth marketing tactics and budget disposition
- Knowledge of industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector
- Strong analytical skills with the ability to interpret data and derive actionable insights in varying formats for diverse audiences
- Exceptional communication and presentation skills
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Experienced in building marketing plans and Go-to-Market strategies from scratch
- Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line
- Experience in optimizing digital marketing program performance with recommendations and latest trends
- Ferocious attention to detail
- 10-20% travel
- Required licensures, professional certifications, and/or Board certifications as applicable
- Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone
- Advanced degree or certifications in digital marketing or healthcare management is a plus
- Minimum high school diploma with 10+ years of experience in a related field