Growth Marketing Manager

Claritev is a dynamic team of innovative professionals focused on bending the cost curve in healthcare. As a Growth Marketing Manager, you will develop and optimize marketing strategies to drive lead generation and growth within the healthcare sector, particularly targeting payers through Account-Based Marketing (ABM). Your role will involve collaboration with cross-functional teams to align marketing strategies with business objectives and ensure compliance with industry regulations.

Responsibilities:

• Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion
• Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach
• Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact
• Create and collaborate with marketing colleagues content assets, including but not limited to emails, ad copy, white papers and case studies
• Vendor management of third parties to support marketing asset development and ensure timelines
• Self-direct campaign activity when needed including a hands on approach to all execution
• Identify and engage with key industry associations and publications to enhance lead generation efforts
• Develop and manage lead nurturing programs to move prospects through the sales funnel effectively
• Utilize a variety of digital and traditional marketing channels to reach and convert target audiences
• Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging
• Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives
• Build and maintain relationships with industry influencers, thought leaders, and key stakeholders
• Track, measure, and report on program performance and ROI, providing actionable insights and recommendations
• Use analytics tools to evaluate the effectiveness of marketing efforts and make data-driven decisions
• Prepare regular reports and presentations for senior management and other stakeholders
• Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives
• Collaborate, coordinate, and communicate across disciplines and departments
• Ensure compliance with HIPAA regulations and requirements

Requirements:

• Bachelor's degree in marketing, Communications, Business Administration, Healthcare Management, or a related field
• Minimum of 7 years of direct experience in growth marketing, with a strong focus on end-to-end marketing program management and ABM strategies
• Proven track record in the healthcare industry, particularly in Health IT or data management
• Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demandbase and/or 6sense)
• Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders
• Accountable for growth marketing tactics and budget disposition
• Knowledge of industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector
• Strong analytical skills with the ability to interpret data and derive actionable insights in varying formats for diverse audiences
• Exceptional communication and presentation skills
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Experienced in building marketing plans and Go-to-Market strategies from scratch
• Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line
• Experience in optimizing digital marketing program performance with recommendations and latest trends
• Ferocious attention to detail
• 10-20% travel
• Required licensures, professional certifications, and/or Board certifications as applicable
• Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone
• Advanced degree or certifications in digital marketing or healthcare management is a plus
• Minimum high school diploma with 10+ years of experience in a related field