Creative Strategist (Performance Marketing) Remote in Austin, Texas

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. The Creative Strategist will bridge the Media Buying and Creative teams, using data to inform creative direction and drive customer acquisition through high-performing ad creatives.

Responsibilities:

• Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why. This will include:
• Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
• Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content
• Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”)
• Translating performance data into clear creative insights and opportunities
• The goal: turn data into creative direction
• Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:
• Concept development creating the “big idea” for campaigns and ad series
• Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
• Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
• Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention
• Developing creative angles aligned with DTC customer journeys and content funnels
• You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts
• Production Management & Creative Briefing- You will act as the director and translator between strategy and production. This will include:
• Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
• Ensuring text overlays, pacing, and visual storytelling align with performance best practices
• Maintaining a library of high-performing assets and reusable footage
• Your goal is to turn strategy into scalable content production
• Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels. This will include:
• Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
• Iterating on winning ads by refining hooks, pacing, messaging, or visuals
• Identifying drop-off points in videos and optimizing content accordingly
• Conducting competitor and market research to stay on top of emerging creative trends
• Ensuring PetLab’s ads remain native to each platform’s
• The goal: continuously improve creative performance through structured experimentation
• What Your Day-to-Day Will Look Like:
• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and production QA
• 25% Performance analysis and data-driven iteration

Requirements:

• 3+ years of experience in creative strategy or performance creative roles
• Experience working in high-growth, paid social-led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills and the ability to interpret performance data to inform creative decisions
• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
• A proven track record of driving revenue growth through paid creative
• Experience briefing or directing creators, influencers, or UGC production
• Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
• Excellent communication skills — able to present insights and defend creative decisions with data