Manager, Global Channel Marketing Programs

Role Overview

• Define and lead the strategy for scalable global channel marketing programs that drive partner engagement, activation, pipeline influence, and measurable business growth.
• Build the global program roadmap, operating model, and measurement framework for partner-facing initiatives aligned to key go-to-market priorities.
• Lead integrated partner marketing programs, demand generation initiatives, enablement motions, and executive partner engagement programs that can be activated consistently across regions and partner types.
• Work cross-functionally across sales and marketing teams to align channel marketing investment, regional execution, and partner priorities to business outcomes.
• Set the global channel marketing program strategy and annual roadmap aligned to business priorities, regional needs, and revenue growth objectives.
• Drive measurable partner business impact, including engagement, activation, campaign adoption, pipeline influence, and program ROI.
• Build repeatable global frameworks for partner campaigns, enablement, executive engagement, and through-partner activation.
• Establish measurement and reporting that evaluate performance, optimize investment, and improve program effectiveness.
• Own the global roadmap for partner-facing programs and ensure initiatives are aligned to business goals, partner priorities, regional needs, and measurable outcomes.
• Translate go-to-market priorities into partner-ready programs, activation models, campaign kits, enablement resources, messaging frameworks, and execution playbooks.
• Define success metrics and reporting requirements, including partner reach, participation, activation, campaign adoption, pipeline influence, and ROI.
• Analyze program performance and partner engagement data to identify insights, recommend optimizations, and guide future investment decisions.
• Lead cross-functional planning across channel sales, regional marketing, demand generation, enablement, product marketing, and content teams.
• Partner with regional teams to adapt global programs for local market needs while maintaining consistency in strategy, messaging, branding, measurement, and execution standards.
• Develop scalable frameworks, templates, operating models, and governance processes that improve consistency, efficiency, and partner impact.
• Guide the development and packaging of partner-facing materials, including campaign kits, enablement resources, messaging guides, promotional assets, and program toolkits.
• Communicate program strategy, priorities, performance, risks, and recommendations to internal stakeholders and leadership.
• Manage program budgets, vendor relationships, procurement requirements, and operational dependencies to ensure programs are delivered on time, within budget, and aligned to business priorities.
• Identify opportunities to improve partner experience, simplify activation, and increase partner participation across the global ecosystem.

Requirements

• 10+ years of experience in channel marketing or partner marketing, preferably within technology, SaaS, cloud, or cybersecurity.
• Experience leading partner marketing programs, integrated campaigns, enablement initiatives, demand generation activities, or partner engagement programs at a regional or global scale.
• Strong understanding of channel routes to market and partner ecosystem motions, including resellers, distributors, cloud partners, and global system integrators.
• Experience defining program goals, success metrics, reporting frameworks, and business outcomes tied to partner engagement, activation, pipeline influence, and ROI.
• Proven ability to align cross-functional stakeholders across sales and marketing teams.
• Strong strategic planning and program leadership skills, with the ability to translate business priorities into scalable programs.
• Strong executional discipline with the ability to move programs from strategy through planning, launch, delivery, measurement, and optimization.
• Excellent written and verbal communication skills, with the ability to communicate strategy, priorities, business rationale, and results.
• Comfortable working across global regions, time zones, and matrixed teams with the ability to balance global consistency and regional flexibility.
• Familiarity with marketing, PRM, CRM, webinar, and collaboration platforms such as Salesforce, Marketo, ON24, Asana, or similar tools.
• Open to occasional domestic or international travel as needed.

Tech Stack

• Cloud
• Cyber Security

Benefits

• Private medical insurance
• Buying or selling annual leave
• Cycle to work schemes
• Employee discounts
• Paid volunteering day
• Stocks and shares
• Annual bonus