Sr Manager, Marketing Operations

Malwarebytes, through its corporate business unit ThreatDown, is redefining cybersecurity for growing businesses. They are looking for a Sr. Manager, Marketing Operations to manage marketing systems, data, and processes to optimize marketing investments and improve campaign performance.

Responsibilities:

• Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling
• Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. Make sure every qualified lead reaches the right rep at the right time with the right context
• Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. Set the standard for naming conventions, UTM hygiene, GDPR/CCPA/CAN-SPAM compliance, and deliverability
• Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. Lead deduplication, normalization, ICP segmentation, and ABM list orchestration through our account-based marketing and intent platform
• Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. Own MQL→SQL→Opportunity→Won funnel reporting, multi-touch attribution, and program ROI
• Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster
• Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. Surface where dollars are working hardest and where to reallocate
• Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions

Requirements:

• 4-7 years in B2B Marketing Operations, ideally in SaaS or cybersecurity, with at least 2 years owning a marketing automation platform end-to-end
• Deep, hands-on expertise with an enterprise-grade marketing automation platform and a leading CRM. Comfortable building workflows, debugging integrations, and writing your own reports
• Working knowledge of an account-based marketing / intent data platform
• Strong grasp of B2B funnel mechanics: lead scoring, lifecycle stages, MQL/SQL definitions, attribution models, and pipeline reporting
• Experience supporting partner-led or channel/MSP go-to-market motions is a strong plus
• Analytical mindset — comfortable in Excel/Sheets at scale, and capable in SQL or a modern BI tool is a plus
• Excellent project management skills. You can juggle 20 in-flight campaigns and still hit deadlines without dropping the QA pass
• Clear, low-ego communicator. You translate between marketers, sales leaders, and RevOps without losing anyone in the jargon
• Bachelor's degree or equivalent practical experience