Learning and Development Business Partner - Sales

BDA, LLC is a top global Merchandise Agency known for its entrepreneurial spirit and ambitious team. The L&D Sales Training Partner plays a crucial role in enhancing sales capabilities by designing and delivering impactful training programs that equip sales teams for success.

Responsibilities:

• Champion a performance‑driven sales learning culture across BDA
• Assess, design, and deliver sales training programs across the full sales cycle: prospecting, discovery, pitching, solution selling, negotiation, closing, and account management
• Facilitate engaging training sessions for both small groups and large cohorts across in‑person, virtual, and digital platforms
• Conduct post‑training reinforcement, coaching, and assessments to ensure skill adoption and measurable performance improvement
• This role may require up to 30% travel, including domestic travel to our Atlanta, Austin, Woodinville, and Troy offices, as well as occasional international travel to our UK and Manila locations
• Review existing sales training curricula and resources to ensure alignment with current and future go‑to‑market strategies
• Identify skill gaps, propose learning solutions, and collaborate with Sales leadership to refine and implement improvements
• Create, maintain, and update structured sales learning paths, job aids, playbooks, tools training, and performance support materials
• Oversee lifecycle management of sales learning programs to ensure ongoing relevance and effectiveness
• Partner closely with Sales, Sales Ops, Marketing, and other operational units to understand business needs and translate them into targeted training initiatives
• Build strong, trusted partnerships with Sales leaders and SMEs to ensure training directly supports revenue objectives and performance expectations
• Contribute to cross-functional initiatives such as product launches, sales tool adoption, process changes, and new methodology rollouts
• Collaborate with internal experts to apply adult learning principles and instructional design best practices
• Utilize the Adobe LMS to manage sales training programs, track completion, ensure data accuracy, and analyze training effectiveness
• Support the L&D team in certifying and coaching internal trainers across sales functions
• Evaluate external vendors when needed and support selection, negotiation, and onboarding
• Stay informed of industry trends, competitive shifts, and internal business developments that impact sales capability needs
• Demonstrate and model BDA’s Core Values through all training, facilitation, and stakeholder engagement
• Promote a learning environment where sales professionals feel supported, challenged, and motivated to grow

Requirements:

• Expertise in Sales Training, Sales Enablement, Sales Leadership, or L&D roles with significant sales focused responsibilities
• Proven experience designing and delivering training that improves sales performance and revenue outcomes
• Demonstrated success facilitating sales training across multiple modalities (live, virtual, digital, hybrid)
• Hands-on experience working directly with sales teams in fast paced, metrics driven environments
• Strong understanding of CRM systems — Salesforce required — and the ability to train others on sales process and pipeline management
• Demonstrated leadership experience through project ownership, program leadership, or people development responsibilities
• Willingness and ability to travel up to 30% domestically and internationally, including to BDA office locations in Atlanta, Austin, Woodinville, Troy, the UK, and Manila
• Proven track record of analyzing performance data to identify skill gaps and measure learning impact
• Bachelor's degree in Business, Education, Communications, or related field or industry experience
• Certification in facilitation, digital learning design, instructional design, or a related area (completed or in progress)
• Deep knowledge of modern sales methodologies
• Strong communication skills with the ability to inspire, motivate, and energize sales professionals
• Advanced instructional design capabilities with expertise in adult learning theory
• Strong critical thinking and analytical skills, with the ability to simplify complex information for learners
• Ability to lead through influence, credibility, and expertise — especially with senior stakeholders
• Skilled at guiding sales teams through change with empathy, clarity, and structure
• Ability to identify sales skill gaps, partner with HRBPs, and create targeted development solutions
• Detail oriented yet able to maintain a strategic, big picture perspective