Influencer Marketing Manager (Contract)

Hasbro is a company that connects people around the world through play and imagination. They are seeking an Influencer Marketing Manager to lead creator operations for their AAA titles, focusing on building relationships with creators and managing influencer campaigns to drive awareness and engagement.

Responsibilities:

• Accomplishing and scaling global influencer and creator programs that drive awareness and engagement
• Partnering closely with brand, social, community, and product teams to integrate creator strategies across the marketing funnel
• Building and maintaining positive relationships with creators, agencies, and talent managers
• Managing creator outreach, onboarding, briefing, and activation timelines
• Coordinating creator programs including early access, content drops, and launch moments
• Supporting creator participation in key events such as reveals, hands-on previews, and global events
• Tracking and analyzing campaign performance across key platforms
• Delivering regular reporting on creator activations and providing insights and recommendations

Requirements:

• 4–6 years of experience in influencer marketing, creator management, or digital marketing
• Proven experience accomplishing influencer campaigns from planning through reporting
• Strong understanding of the gaming creator ecosystem and platform dynamics (Twitch, YouTube, TikTok, X)
• Experience with influencer tools such as CreatorIQ, StreamHatchet, or similar platforms
• Excellent communication and relationship management skills
• Highly organized and diligent, with the ability to manage multiple campaigns simultaneously
• Data-driven approach with the ability to interpret performance metrics and tell a clear story
• Passion for games and a deep appreciation for how creators build player communities and culture
• Experience working with AAA gaming franchises
• A background in content creation or a network of industry contacts
• Knowledge of current trends in digital marketing and social media