Sr Principal Technical Product Manager, Marketing & Creative

Hasbro is a company that entertains and connects generations of fans through storytelling and play. They are seeking a Sr Principal Technical Product Manager, Marketing & Creative to enhance the effectiveness of their marketing and creative teams by overseeing the implementation of technology platforms, particularly Adobe Workfront, and driving AI-assisted automation in creative workflows.

Responsibilities:

• You’ll work closely with our applications development and creative operations teams, partnering on configurations, integrations, and vendor decisions while keeping business stakeholders across Marketing, Brand, and Licensing aligned on what’s happening and why
• Together, we’ll own the Adobe Workfront implementation from a technical product standpoint. You’ll configure workflows, manage integrations with our DAM and PLM systems, define the data model, and partner with our applications team to deploy it well. You’ll define what a successful outcome looks like, hold vendors and implementation partners accountable to it, and make decisions when tradeoffs arise. This is hands-on, consequential work with real visibility
• You’ll take stock of a broad creative and marketing technology portfolio, including DAM, 3D design tools, workflow and collaboration platforms, and syndication systems. Several contracts are coming up for renewal in late 2026, and we’ll need thoughtful, evidence-based decisions on what to keep, evolve, or retire. You’ll build the business case, lead the vendor conversations, and work with stakeholders to make sure decisions stick
• You’ll identify where AI genuinely improves how creative and marketing work gets done, whether that’s brief generation, asset tagging, creative review routing, or approval automation. You’ll partner with our automation and engineering teams to sequence those capabilities into the platform roadmap. We’re not looking for someone to talk about AI. We’re looking for someone who knows how to apply it practically
• You’ll collaborate across Marketing, Brand, Creative, and Licensing leadership to understand where technology is creating friction and where it could be creating speed. You’ll translate technical constraints into language that business stakeholders can act on, and business priorities into requirements that engineering teams can build. When something isn’t working, people will come to you and you’ll know how to help

Requirements:

• You've implemented or configured enterprise marketing or creative technology platforms and you've done the technical work directly. Workfront, Wrike, Bynder, Aprimo, OpenText, or comparable platforms. You understand what configuration really involves
• You've managed vendor relationships, evaluated contracts, and made portfolio decisions. You've assessed what's working, what isn't, and what needs to change, and you've been able to communicate those recommendations clearly to leadership
• You're technically fluent. You can work directly with engineers and implementation partners, understand APIs, workflow configurations, data models, and integrations well enough to be a productive participant in technical discussions, not just a recipient of their outputs
• You've owned platform adoption, not just delivery. You know that launching a platform and having people actually use it are two different things, and you've done the work to achieve both
• You've worked in complex, multi-stakeholder environments where creative and marketing teams have high expectations of their technology. You know how to navigate competing priorities with clarity and confidence
• You have a point of view on AI in creative and content workflows. You've seen what's practical, you know what's hype, and you're curious about what's coming next
• You move between technical and business conversations naturally. You don't need a translator to work across engineering, creative, and marketing leadership and you help others understand each other better when you're in the room