Field Marketing Manager

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find, fix and verify exploitable attack vectors. The Field Marketing Manager will own and execute regional field marketing programs that drive pipeline, collaborating closely with sales and digital marketing to ensure effective program execution and measurable outcomes.

Responsibilities:

• Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, roadshows, and account-specific activations aligned to pipeline targets
• Partner with SDR leaders on post-event SDR sequences in coordination with the SDR team to maximize meeting conversion from every program
• Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up
• Deploy digital air cover in coordination with the digital team to surround target accounts before, during, and after field programs when applicable
• Own CPO targets for every program and report performance against them in a structured 30-day post-event review
• Track and report on meetings booked, pipeline created, and stage progression from field programs - no vanity metrics
• Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution
• Serve as the primary liaison between field marketing and the SDR and sales teams for program planning, list building, and follow-up alignment
• Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai’s messaging standards
• Coordinate with the campaigns team to integrate field programs into broader campaign sequences
• Contribute to CISO dinner and executive roundtable programming with curated invite lists and content alignment

Requirements:

• 3-5 years of B2B field marketing experience, ideally in cybersecurity, infrastructure, or enterprise SaaS
• Demonstrated ability to own a field program from concept through post-event reporting with clear pipeline outcomes
• Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines
• Experience partnering directly with SDR and sales teams on pre- and post-event sequences and lead handoff
• Working knowledge of Salesforce for campaign tracking and pipeline reporting
• Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination
• Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data
• Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs
• Willingness to travel up to 40% for event execution and customer programs
• Experience supporting ABM field programs with account-specific field activations and personalized outreach
• Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle
• Track record of running executive dinner or roundtable programs with measurable pipeline outcomes