FreeBC Senior Engagement Manager (Digital Marketing - Reproductive Healthcare)

Upstream USA is a national, nonpartisan nonprofit dedicated to ensuring equitable, patient-centered contraceptive care. The Senior Engagement Manager will lead efforts to drive awareness and utilization of the FreeBC platform, implementing innovative strategies and managing marketing campaigns to reach and engage users.

Responsibilities:

• Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform
• Lead and support diverse marketing efforts, including managing social media accounts, coordinating paid digital advertising, and overseeing the creation of marketing collateral, via our agency and internal
• Organize and support grassroots campaigns to build local awareness in pilot regions (starting with Colorado). This includes identifying and partnering with community organizations and influencers. Using metrics to inform our next strategies and outreach plans
• Facilitate and gather insights from patient and clinical advisory groups. Ensure that the 'voice of the patient' and clinical expertise are integrated into all engagement tactics
• Monitor site awareness and utilization metrics. Use data-driven insights to pivot strategies and ensure key performance indicators (KPIs) are being met or exceeded
• Collaborate with the content team to ensure social media posts, ads, and engagement emails are evidence-based, culturally competent, and high-performing
• Play a vital role in the digital product team by using data to inform product decisions, being the voice of the user/personas and translating that into feature prioritization justification, and helping provide solid recommendations for AB testing and ultimately help enhance roadmap decision making
• Ensuring our marketing campaigns are cost effective and provide justification for spend to Call to Actions
• Other duties as needed to build a strong digital asset and ensure 'they will come'

Requirements:

• 5+ years of experience in digital product development including marketing, growth marketing, or product management. Must demonstrate previous digital engagement experience
• Proven experience managing social media platforms (organic and paid), email marketing campaigns, and digital ad spend (Meta, Google, etc.)
• Ability to build an engagement funnel from scratch—moving a user from 'unaware' to 'active user' to 're-engaged advocate.'
• Experience working with advisory boards or community partners to solicit feedback and build brand trust. Responsible for managing external marketing agency and campaigns
• Comfortable using analytics tools to track campaign performance and site traffic
• A deep-seated passion for reproductive health, health equity, and patient-centered care