Product Marketing & Community Manager

Civic Marketplace is a modern, data-driven platform aimed at transforming public procurement processes. The Product Marketing & Community Manager will own the narrative for Civic Marketplace, shaping messaging and building a community that connects suppliers and government agencies, leveraging AI tools to enhance engagement and communication.

Responsibilities:

• Own positioning, messaging, and competitive narrative for Civic Marketplace, written for local government buyers, not tech audiences
• Produce launch materials for new features: one-pagers, case studies, email sequences, landing pages. AI drafting tools keep the velocity up; your judgment keeps the quality there
• Partner with sales and partnerships to develop battle cards, pitch decks, and agency-specific collateral for partner channels
• Build and maintain Claude-powered content pipelines: automated first-draft generation, content repurposing, and approval workflows for supplier and agency comms
• Track funnel performance in HubSpot, from awareness to activation, and use behavioural trigger logic to sharpen conversion at each stage
• Own the supplier and agency community, from onboarding communications and engagement cadences to milestone recognition and feedback loops
• Design and maintain bilingual (English/Spanish) outreach templates for supplier onboarding, AI-refined for tone and local context
• Implement AI-assisted community response systems: using Claude to draft replies to common supplier queries, flagging edge cases for human review
• Run regular community touchpoints (webinars, newsletters, async updates), translating product changes into language that actually resonates with procurement officers
• Coordinate with partnership leads to activate COG and institutional partner networks as community amplification channels
• Claude : Your primary thinking and drafting partner, as well as for prompt engineering, workflow automation and content QA
• HubSpot: Email sequences, behavioural triggers, pipeline reporting, contact segmentation
• Make / Zapier: Multi-step automation: content routing, enrichment, approval workflows
• Notion AI: Internal knowledge base, meeting synthesis, playbook documentation
• Slack + AI agents: Community channels, async comms, AI-assisted response routing
• PostHog / Analytics: Community engagement signals, activation drop-off, content performance