Key skills
Sales EnablementField TrainingObjection HandlingCompetitive PositioningSales Collateral DevelopmentProduct Launch SupportMarket AnalysisCustomer SegmentationMedical Device ExperienceGoCommunicationCollaborationSales
About this role
Stryker is a leading medical technology company, and they are seeking a Senior Field Marketing Manager focused on Ischemic Stroke. The role emphasizes sales enablement, field training, and customer engagement, requiring strong collaboration with sales teams to drive product adoption and support physician education.
Responsibilities:
- Develops and executes regional marketing strategies aligned with the Annual Marketing Plan and overall business objectives, translating upstream strategy into targeted tactical execution
- Serves as the primary marketing liaison for regional sales teams, maintaining consistent communication and aligning messaging with broader marketing and commercialization strategies
- Provides sales enablement through deep product, clinical, and competitive knowledge, supporting customer interactions, objection handling, product promotions, incentive programs, and sales training initiatives
- Analyzes regional sales, market, and customer data to identify growth opportunities, tailor go-to-market strategies, and guide sales efforts based on market needs and customer segmentation insights
- Builds and maintains strong relationships with customers, key opinion leaders, and regional faculty through in-market engagement, industry meetings, and trade shows
- Collaborates cross-functionally across sales, marketing, downstream, and MarComm teams to enhance customer experiences and support industry meeting strategies
- Captures and communicates Voice of Customer and Voice of Sales insights, including competitive activity, customer needs, market trends, and commercialization opportunities to influence product positioning and portfolio strategy
- Aligns customer acquisition, retention, and marketing resource allocation decisions with overall business goals and stakeholder priorities
Requirements:
- 6+ years of work experience required
- Bachelor's degree required
- 3+ years marketing, sales, sales enablement experience preferred
- Medical device experience preferred
- MBA preferred