Marketing Communications Manager, Social

Instinct Science is a leader in veterinary innovation, providing essential tools and resources for veterinarians. The Marketing Communications Manager, Social, will develop and execute social media strategies to enhance audience engagement and drive measurable growth across digital platforms.

Responsibilities:

• Own and execute the social media and content engagement strategy for Instinct’s brands, aligning with audience growth goals and overall business objectives
• Develop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagement
• Translate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive content
• Establish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metrics
• Leverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mix
• Design and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approaches
• Lead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagement
• Collaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feed
• Create and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standards
• Engage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interaction
• Identify and activate opportunities with influencers, contributors, and key voices within the veterinary community to expand reach and credibility
• Partner with Product, Sales, and CX teams to align engagement strategies with broader funnel goals, including acquisition, retention, and conversion
• Monitor industry trends, platform updates, and competitive activity to inform strategy and maintain a best-in-class social presence

Requirements:

• 3+ years of experience in social media, content marketing, audience development, or a related digital marketing role
• Proven experience developing and executing social media or content engagement strategies that drive measurable growth
• Strong understanding of platform dynamics, content formats, and best practices across major social media channels
• Demonstrated ability to use data and analytics to inform decisions and optimize performance
• Experience creating or directing engaging digital content, including video, graphics, and social-first storytelling
• Strong written and verbal communication skills, with the ability to translate complex topics into clear, engaging content
• Experience working cross-functionally with editorial, design, and marketing teams
• Experience with tools such as SocialBrew, Canva, CapCut, or similar platforms
• Background in media, publishing, healthcare, or veterinary industries
• Familiarity with audience growth strategies and full-funnel content performance
• Understanding of how engagement metrics connect to business outcomes such as retention and conversion