Digital Product Manager

Moovv is a fast-growing D2C wellness and movement brand focused on integrating movement into daily life. They are seeking a Product Manager to lead the development of the Moovv app, managing everything from product discovery to app releases, and ensuring a seamless integration between hardware and software.

Responsibilities:

• Lead product discovery for the app—user interviews, usability testing, and data-driven problem definition
• Own the app roadmap, balancing user value, technical constraints, and business priorities
• Define and deliver the app from 0→1 (or major rebuild), across iOS and Android
• Write clear, actionable PRDs, user stories, and acceptance criteria
• Collaborate with design on UX/UI, interaction design, and user flows
• Work closely with external development partners (agencies, freelancers) from selection through delivery
• Drive app store releases (App Store & Google Play), including submissions, rollouts, and optimisation
• Define and track core product metrics (retention, engagement, conversion, NPS)
• Run experiments (A/B testing, feature flags) to continuously improve the experience
• Ensure seamless hardware–software integration (BLE connectivity, pairing flows, firmware updates)

Requirements:

• 5–8+ years of product management experience, with a strong focus on mobile or digital products
• Experience leading an app build from 0→1 or a major rebuild/re-platforming
• Strong understanding of app architecture decisions (native vs cross-platform, APIs, integrations)
• Experience managing external development partners (agencies, freelancers)
• Experience owning budgets, timelines, and delivery quality
• Familiarity with modern stacks (e.g. React Native, Flutter, Swift, Kotlin) at a conceptual level
• Experience with connected/IoT products or hardware integration is a strong plus