Pantheon is the leading WebOps platform empowering developers, designers, and marketers to launch, manage, and scale amazing websites. The Product Marketing Manager will develop and own Pantheon's product narrative, create high-impact content, and lead the narrative strategy for product launches while ensuring alignment across teams.
Responsibilities:
- Develop and own Pantheon's forward-looking product narrative — articulating not just what we build today, but why it matters for the future of the web
- Create high-impact content (keynote narratives, manifestos, vision briefs, point-of-view pieces) that positions Pantheon as a category leader and shapes industry conversation
- Continuously scan the market for shifts in how developers, marketers, and digital teams build and operate web experiences — and translate those signals into sharper positioning
- Go beyond pain points to understand what customers are trying to become — and build messaging that speaks to their ambitions, not just their problems
- Craft positioning that connects Pantheon's product roadmap to a larger market opportunity, making prospects feel the urgency and excitement of what's coming
- Own core product messaging across the website, launch materials, and sales assets — ensuring every touchpoint reinforces both present-day value and future vision
- Lead the narrative strategy for major product launches, ensuring releases feel like meaningful milestones in a larger story — not just feature drops
- Partner with Product, Sales, and Marketing to ensure GTM motions are anchored in a coherent, exciting vision rather than disconnected feature announcements
- Equip Sales with the language, stories, and materials they need to sell not just today's product, but Pantheon's trajectory — helping customers buy into where we're going
- Work closely with Product Management to get ahead of the roadmap, shaping how new capabilities are framed from the earliest stages of development
Requirements:
- 4+ years in Product Marketing, preferably in B2B SaaS, developer tools, or WebOps — with a track record of building compelling product narratives, not just executing launches
- Must have hands-on experience taking a net-new product to market — from pre-launch positioning through initial adoption — where there was no existing playbook, customer base, or category to anchor to
- Exceptional written and verbal communication skills, with a demonstrated talent for translating complex technology into inspiring, market-shaping stories
- Proven ability to think beyond the immediate roadmap and connect product decisions to broader market trends and customer aspirations
- Highly effective working across Product, Sales, and Marketing — and comfortable influencing without authority
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
- Experience marketing products built on Drupal, WordPress, or similar CMS ecosystems
- Familiarity with the developer tools or digital agency market
- Proficiency with Salesforce, Amplitude, or similar GTM tools