Customer Insights Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Customer Insights Manager to join their Product Marketing team, focusing on connecting insights across various marketing functions to drive customer adoption, retention, and success. The role involves building reporting frameworks and translating complex data into actionable insights to inform strategic planning and optimization.

Responsibilities:

• Build & Scale Customer Insights Infrastructure • Partner with Customer Education, Launch PMMs, Marketing Operations, BI, Revenue Enablement, Customer Marketing, and broader Marketing teams to establish standardized tracking and reporting across product launches, enablement engagement, customer education participation, product adoption, and retention and expansion indicators
• Consolidate data from multiple sources, including launch reporting, internal content management systems, webinar and training platforms, CRM and revenue systems, product adoption reporting, and broader marketing engagement data
• Build and maintain centralized dashboards, reporting cadences, benchmarking frameworks, and customer journey views that create visibility into customer behavior and program effectiveness
• Analyze Customer Journey Trends & Generate Insights • Identify patterns across launches, enablement, education, and product adoption data to understand what drives customer engagement, adoption, retention, and expansion
• Surface actionable insights and scalable learnings, such as the impact of enablement engagement on product adoption, the relationship between education participation and retention, or customer pathways associated with stronger expansion outcomes
• Translate complex datasets into clear narratives, recommendations, and reporting that enable stakeholders to make informed decisions
• Inform Strategic Planning & Optimization • Use insights to support prioritization and planning discussions across Product Marketing (Launch, Customer Education, Customer Marketing) and other cross-functional teams
• Help inform future launch strategies, customer education programs, enablement initiatives, adoption efforts, and customer journey optimization opportunities
• Partner closely with Launch PMMs, who will continue to own launch execution and launch-level reporting, while this role focuses on identifying broader trends and opportunities across the organization