Key skills
Product MarketingSales EnablementAnalyst RelationsB2B SaaSGo-to-Market StrategyMarket ResearchCompetitive IntelligenceData AnalysisGoSaaSLeadershipMentoringCustomer SuccessSales
About this role
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. As the Director of Product Marketing, you will lead the market presence and execution strategy during a pivotal transition, mentoring a team and ensuring effective go-to-market strategies.
Responsibilities:
- Lead, develop, and mentor a high-performing team spanning product marketing, sales enablement, and customer advocacy
- Own and evolve CaptivateIQ’s positioning, messaging, and narrative as we launch new products and expand into broader categories
- Scale product launch processes that drive awareness, adoption, and differentiation, and measure success through launch readiness, product adoption, and revenue impact
- Build a durable market, voice of customer and competitive intelligence research engine that informs positioning, sales strategy, and product roadmap decisions
- Own enablement across GTM teams, ensuring teams are equipped to win new logos, drive expansion, and support renewals
- Transform customers into fans by building and scaling advocacy and reference programs that increase brand affinity, influence deals, and drive product adoption
- Build CaptivateIQ’s external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership
- Partner cross-functionally with Product, Sales, Customer Success, RevOps, and Marketing to ensure tight GTM alignment and execution
- Support executive-level storytelling for customers, analysts, and key external audiences
Requirements:
- 12+ years of experience in product marketing or related roles, including 3+ years building, leading, and mentoring teams
- Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions
- Experience leading analyst relations efforts and managing external market perception
- B2B SaaS experience selling into enterprise; familiarity with RevOps or finance personas is a strong plus
- A true player-coach who can set strategy, coach leaders, and still dive into execution when needed
- Strong storyteller with the ability to translate complex products into compelling narratives
- Comfortable using data to define success, measure impact, and guide decisions
- Excellent communicator and presenter who can serve as an internal and external evangelist for CaptivateIQ