Director of Marketing

Role Overview

• Develop and execute integrated, multi-channel marketing strategies, digital, paid social, email, PR, content, media buys, out of home, and partnerships, to drive ticket sales and brand growth
• Oversee national and market-level campaigns for all festivals and branded events, ensuring creative, sponsorship, and ticketing teams are aligned and moving in the same direction
• Analyze ticketing data, audience insights, and engagement metrics to continuously optimize campaigns and inform future strategy
• Stay ahead of cultural, digital, and experiential trends to keep Breakaway's marketing fresh, relevant, and ahead of the curve
• Own a significant portion of the marketing budget, allocate resources strategically across channels and track ROI to ensure every dollar drives results
• Direct the in-house graphic design category, setting the creative bar for all visual output across digital, print, OOH, and on-site experiential formats, across festivals and all other Breakaway properties and verticals
• Ensure brand identity, visual language, and messaging remain consistent and compelling across every platform, channel, and market
• Partner with creative and artist relations teams to translate lineup announcements, activations, and sponsor integrations into high-impact creative
• Own paid media strategy and execution across social (Meta, TikTok, Snapchat, Google, etc.), search, display, and programmatic channels
• Manage agency and vendor relationships; optimize spend allocation to maximize ROAS and ticket sales performance
• Negotiate media buys, advertising placements, and cross-promotional deals
• Oversee all Public Relations initiatives, direct our manager of PR for all earned media efforts, press releases, media outreach, editorial calendar, and journalist relationships
• Leverage existing and new media relationships to drive coverage that amplifies Breakaway's brand nationally and in key markets
• Travel to and serve as the on-site lead for all marketing initiatives for select festivals and events in collaboration with other team marketing leaders
• Support as on-site marketing lead at festivals, managing media credentialing, press activations, and real-time content opportunities
• Build, manage, and mentor a high-performing marketing team across graphic design, paid media, PR, and general marketing, fostering accountability, creativity, and collaboration
• Prepare and present marketing strategy, campaign performance, and audience insights to the CEO, President, and VP on a regular cadence
• Partner with the sponsorship team to authentically integrate sponsor deliverables into campaigns in ways that add value for fans and partners alike

Requirements

• 7–10+ years of progressive marketing experience, ideally in live events, festivals, or entertainment
• 3+ years of management experience leading multi-disciplinary teams (marketing, graphic design, paid media, PR) in a fast-paced environment
• Proven track record of driving ticket sales and engagement through integrated campaigns
• Deep expertise in digital marketing, social media, content strategy, email marketing, web marketing, and paid media
• Experience in PR, earned media strategy, and media relations
• Strong executive presentation skills; comfortable building and delivering polished decks to C-suite and executive leadership
• Experience managing large marketing budgets, vendors, media buys, and agency relationships
• Strong leadership, communication, and project management skills
• Data-driven with strong analytical and reporting capabilities
• Comfortable working in high-pressure environments with tight deadlines and peak event seasons
• Willingness to travel frequently and work nights/weekends/holidays during the festival period.
• Bonus: Existing relationships with media outlets, agencies, influencers, and partners in the music/live entertainment industry