Field Marketing Manager

Vanta is a company dedicated to helping businesses earn and prove trust through continuous security monitoring. As a Field Marketing Manager, you will develop and execute regional marketing strategies that drive pipeline and revenue, partnering closely with Sales to create impactful programs and experiences.

Responsibilities:

• Own the field marketing strategy for your region, aligning programs to sales priorities, target accounts, and pipeline goals
• Develop segment-specific field marketing strategies across Commercial, Enterprise, and Strategic accounts, tailoring programs to deal size, sales motion, and buying committee complexity
• Build and manage a regional marketing plan and calendar across events, campaigns, and executive programs
• Identify the highest-impact markets, accounts, and program types to drive pipeline and accelerate deals
• Act as the primary marketing partner to Sales leadership, participating in territory planning and QBRs
• Own pipeline contribution for your region—tracking sourced and influenced pipeline, conversion rates, and ROI
• Adapt program strategy and follow-up approaches based on segment needs—from high-volume Commercial motions to high-touch Enterprise and Strategic deal cycles
• Design integrated pre-event, onsite, and post-event strategies that maximize attendance, engagement, and follow-up
• Partner closely with Sales and SDR teams to build target account lists, drive meeting bookings, and ensure strong follow-up
• Continuously analyze program performance and optimize based on data and insights
• Lead end-to-end execution of regional programs including executive dinners, roundtables, conferences, roadshows, and customer events
• Develop compelling event themes, messaging, and experiences tailored to security, compliance, and IT decision-makers
• Own event logistics and vendor management, ensuring high-quality execution while staying on budget
• Serve as on-site lead for key programs, ensuring a seamless and high-impact experience
• Partner with Demand Generation, Product Marketing, Content, and Brand to create cohesive, high-performing campaigns
• Collaborate with SDR and Sales teams to align outreach, messaging, and follow-up strategies
• Bring insights from the field back to marketing to inform campaign strategy, messaging, and positioning
• Manage regional field marketing budgets with a focus on efficiency and measurable outcomes
• Build and refine repeatable playbooks for field programs that can scale across regions
• Track and report on KPIs including pipeline generated, deal acceleration, attendance, and engagement
• Maintain strong vendor relationships and continuously improve operational processes

Requirements:

• 4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology
• Strong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexity
• Proven track record of driving pipeline and revenue through field programs—not just executing events
• Experience owning regional or segment-level marketing strategy and partnering closely with Sales leadership
• Strong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneously
• Data-driven mindset with experience measuring program performance and optimizing for ROI
• Excellent cross-functional collaboration and communication skills
• High ownership and bias for action—you operate independently and drive initiatives forward
• Strategic thinking—you connect programs to pipeline, revenue, and broader business goals
• Willingness to travel (~20–30%) to support regional programs
• Strong preference for this candidate to live in San Francisco or New York, but not required
• Experience with account-based marketing (ABM) and targeting enterprise or strategic accounts
• Familiarity with security, compliance, or trust/privacy technology sectors
• Experience planning programs for technical audiences (CISOs, security leaders, compliance teams)
• Proficiency with marketing and event tools (Salesforce, HubSpot, Swoogo, Luma, etc.)
• Existing vendor network or event industry relationships