Senior Lifecycle Marketing Manager

MaintainX is the world's leading AI-powered maintenance and asset management platform, serving over 13,000 customers. The Senior Lifecycle Marketing Manager will drive growth across the customer journey, managing lifecycle programs and collaborating with various teams to enhance customer engagement and retention.

Responsibilities:

• Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions:
• Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity with clear handoffs to SalesPost-sales: accelerate onboarding, activation, and adoption, and drive retention + expansion through usage- and maturity-based journeys
• Own core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion
• Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel
• Support launches & campaigns with coordinated email + in-app + web chat journeys
• Own lifecycle experimentation (A/B and multivariate testing): messaging, timing, offers, journey logic, and channel mix
• Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results
• Align with Sales + RevOps on routing, thresholds/scoring, SLAs, and lifecycle-to-sales handoffs
• Leverage AI as a core part of how you work — using it to accelerate personalization, increase testing velocity, automate operational tasks, and maintain quality at speed

Requirements:

• 5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS
• Proven ownership of both: (1) pre-sales conversion (trial-to-paid and/or lead→opp) and (2) post-sales onboarding/adoption/retention programs
• You've thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed
• Strong experimentation + analytics chops; comfortable working with data to build trigger-based journeys
• Hands-on operator in marketing automation and lifecycle tools — HubSpot required; experience with in-app tools (Pendo, Intercom, or equivalent) and web chat/conversational marketing a strong plus
• Comfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferred
• Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)
• Experience applying AI to creative generation, data analysis, or workflow automation
• Strong prompting skills and ability to QA AI outputs
• Bias toward automation and operational leverage
• Salesforce experience preferred