Marketing & Brand Manager

Lasa Health is a healthcare technology company improving care for women with chronic pelvic pain and endometriosis. The Marketing & Brand Manager will shape and execute the brand and marketing strategy, manage digital presence, and engage with patient and provider communities.

Responsibilities:

• Brand Development: Build and refine Lasa Health’s brand identity, ensuring consistency across all channels and materials. Work closely with design partners to produce visually engaging assets that align with our mission and values
• Social Media & Content Creation: Lead Lasa Health’s social media strategy, creating engaging, visually compelling content to increase brand awareness and build community across platforms (e.g., Instagram, LinkedIn, Twitter)
• Community Engagement: Develop and execute strategies to connect with the patient community, amplifying their voices and fostering a sense of support and engagement. Collaborate with patient advocates and influencers to extend Lasa Health’s reach
• Provider Partnerships & Content: Collaborate with healthcare providers to create educational and inspiring content that resonates with both patients and providers. Facilitate provider engagement to share insights and success stories
• Event Management: Organize and manage virtual and in-person events, from webinars to conferences, that promote Lasa Health’s mission and engage with the healthcare community
• Brand Analytics: Track and analyze the effectiveness of marketing campaigns, social media efforts, and brand initiatives. Use insights to refine strategies and continuously improve engagement