Tetrix is a fast-growing startup on a mission to empower institutional investors to confidently invest in alternative markets. The Product Marketing Manager will own the go-to-market strategy, craft the narrative for the brand, and enable the sales engine by creating impactful marketing collateral.
Responsibilities:
- Own the go-to-market strategy – you will design and execute launch strategies for new features and products, ensuring alignment across sales, product, and customer success
- Craft the narrative – define our positioning, messaging, and core value proposition to differentiate Tetrix in the institutional investment landscape
- Enable the sales engine – create high-impact collateral, including pitch decks, case studies, product sheets, and whitepapers, to accelerate the sales cycle and win prospective clients
- Be the voice of the market – conduct competitive analysis and market research to understand industry trends, keeping our team ahead of the curve and influencing the product roadmap
- Drive adoption and engagement – develop user-facing content, product guides, and email campaigns to help existing clients fully leverage the Tetrix platform
- Collaborate across teams – work hand-in-hand with product managers and engineers to understand the technical roadmap and translate it into commercial value