Principal Product Marketing Manager

Microsoft is building AI-powered, content-driven experiences used by millions globally. They are seeking a Principal Product Marketing Manager to articulate the product’s value in the marketplace and collaborate with cross-functional teams to ensure alignment and clarity in product narratives.

Responsibilities:

• Own the product narrative for MAI Content
• Work directly with Product and Engineering to explain how and why MAI Content makes product decisions, including areas like AI-generated content (AIGC), Publisher Content Marketplace (PCM), monetization approaches, recommendation & personalization systems, content formats, and roadmap tradeoffs
• Translate internal product logic, constraints, and principles into clear external-facing narratives for sales, partners, and publishers, without over-simplifying or over-promising
• Articulate MAI Content’s AI principles, quality standards, and guardrails
• Help define and communicate MAI’s principles for AI-generated content, including quality bars, safety considerations, and trust frameworks
• Partner closely with Product and Policy to ensure our external messaging reflects how the systems actually work, not aspirational abstractions
• Serve as a steward for clarity in areas where AI behavior, evaluation, or tradeoffs are non-obvious
• Define audiences, formats, and ecosystems—globally
• Own MAI’s audience and format narratives, including how different products and surfaces behave across regions and use cases
• Clearly explain how MAI audiences show up for publishers, creators, and sales teams, and how formats and inventory should be understood in context
• Ensure audience narratives are consistent, grounded in reality, and usable across GTM motions
• Partner deeply with Sales on positioning and revenue growth
• Work with Sales to define new brand and product positioning, particularly for emerging monetization and ad products
• Translate product capabilities into sales-ready narratives that support revenue growth without distorting product truth
• Act as a strategic thought partner to Sales leadership on how MAI offerings should be framed in market
• Shape MAI Content’s internal and external communications channels
• Develop narratives for internal and external communication about our product strategy, roadmap and how it connects to the values of journalism and quality content
• Ensure consistency between our team and MAI / MSFT core narratives
• Be a connective tissue across MAI
• Operate as a trusted cross-functional partner spanning Product, Marketing, Monetization, Sales, Policy, Growth, and Leadership
• Identify gaps where product intent, market understanding, and execution are misaligned—and step in to close them
• Contribute to MAI-level strategic documents, narratives, and leadership conversations

Requirements:

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience
• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience
• 10+ years of experience in Product Marketing, Product Strategy, or adjacent roles at scale
• Experience working on platforms, ecosystems, or AI‑driven products where behavior and outcomes are not always deterministic
• Proven ability to translate complex product or technical concepts into clear, persuasive narratives for senior stakeholders
• Solid judgment around trust, quality, and external commitments
• Exceptional written and verbal communication skills
• Experience working with publishers, creators, or advertising‑adjacent ecosystems
• Familiarity with AI/ML‑driven products, product evaluation, or policy‑adjacent constraints
• History of partnering closely with Sales on high‑stakes positioning and revenue narratives