Product Manager, Website

Everstage is the leading sales compensation and SPM platform, and they are seeking a Product Manager to own everstage.com end-to-end. This role involves partnering with various teams to turn the website into a growth engine, setting the roadmap, and running experiments to increase qualified organic traffic and conversions.

Responsibilities:

• Own the product roadmap for everstage.com: prioritize pages, modules, and experiments
• Translate user insights and business priorities into web experiences — pricing, comparison, solutions, industry, and lifecycle pages
• Co-build and ship a strategy for traditional SEO and generative engine optimization with the SEO lead - getting Everstage cited and referenced in ChatGPT, Perplexity, Claude, and Google AI Overviews / AI Mode
• Own the technical foundation: site architecture, crawlability, structured data, internal linking, page performance, and llms.txt / agent-readable surfaces
• Run a continuous experiment program against hero modules, pricing, demo CTAs, social proof, the product tour, chat hand-offs, and signup paths
• Own conversion across the funnel: visit → engaged session → demo request
• Use AI tooling to compress time-to-impact: prototype variants, generate first drafts of copy and layouts, and ship more experiments per quarter than a traditional web team would
• Build internal workflows so designers and marketers can self-serve more page work, with you setting guardrails
• Operationalize the new design system inside Webflow so every page we ship reinforces, the brand

Requirements:

• +5 years in product management, growth product management, or website/web product roles - ideally at a B2B SaaS company
• Comfortable thinking of the website as a product with users, jobs-to-be-done, and a roadmap
• Deep working knowledge of SEO fundamentals: technical SEO, content strategy, internal linking, structured data, Core Web Vitals
• Practical understanding of GEO/AEO: how LLMs retrieve and cite content, how to structure pages to be machine-readable, how to measure visibility in answer engines
• Hands-on Webflow chops and working fluency in HubSpot (forms, workflows, properties, basic reporting)
• An experimentation mindset - you know the difference between a good test and noise
• You already use Claude, Cursor, v0, Lovable, or similar in your daily workflow to prototype, write, and ship. You don't wait for engineering to unblock you on small things
• You've used AI to compress time-to-launch on a real project — and can talk about what worked and what didn't
• High agency. You can drive a cross-functional initiative without a PMO chasing you
• Strong writer and storyteller — briefs, hypotheses, readouts, internal updates
• Comfortable working with designers, growth marketers, content, SEO, PMM, and engineering — and across India/US time zones
• Experience launching a website rebuild or brand refresh
• Familiarity with GTM tech category
• Exposure to product-led growth motions, free trials, or self-serve signup
• Basic SQL and comfort poking around analytics warehouses