VP Product Marketing

Hevo Data is a No-code Data Pipeline platform that enables companies to consolidate data for faster analytics. The VP Product Marketing will own the positioning and messaging of products, drive customer advocacy, and build and execute go-to-market strategies while mentoring the Product Marketing team.

Responsibilities:

• Conduct primary and secondary research to discover user and buyer personas, their pains and expected gains, and the competitor landscape to refine positioning
• Build a deep understanding of our product, use cases and competitive landscape (direct and indirect) to develop an SSOT of value-prop and external messaging that resonates with the intended audience
• Conduct quantitative and qualitative win/loss and competition analysis to drive effective objection handling and consistency in our sales conversations
• Collaborate with functional leads to turn intel into effective collaterals - pitch decks, demos, case studies, and the like, and own its adoption to improve win rates and lower sales cycles
• Collaborate with product and customer success teams to drive the adoption and usage of features
• Develop and nurture customers into advocates across a spectrum ranging from external reviews, beta-testing groups, customer advisory board, and external evangelists
• Build a deep understanding of our product, competition, and the larger ecosystem to play an active role in pricing and packaging decisions
• Own the GTM for new features by collaborating with product and sales teams to establish the plan and orchestrate marketing execution to achieve those goals
• Collaborate with the Sales and Product team to do 0-1 market discovery and development for new products
• Plan and hire for headcount to keep up with the scope of PMM responsibilities
• Mentor and coach team members to improve overall team performance and ensure continuous learning and career growth
• Collaborate with industry analysts, experts, and influencers to create and maintain relevance, brand awareness, and visibility for Hevo
• Develop thought leadership to position Hevo as one of the key stakeholders in the Modern Data Stack space

Requirements:

• 10+ years of experience in Product Marketing. Experience in building processes about user research messaging, persona research, and GTM strategy for scaling product marketing
• Excellent communication skills - verbal and written
• Excellent interpersonal and relationship-building skills for cross-functional collaboration
• Ability to empathetically understand and solve customer issues
• Deep understanding of the business and the market trends
• Experience in driving business impact at a growth-stage startup in a senior or leadership role
• Worked at an infrastructure product company/dev tools company marketing to developers and created an impact
• Should have experience in doing Product Marketing at companies with Mid Market and Enterprise customers