Marketing Specialist, Lifecycle, Sentiment & Social (61182)

BH is a people-first multifamily owner and operator that has grown to be one of the nation's largest commercial real estate companies. The Marketing Specialist will be responsible for executing lifecycle, resident, and social communication campaigns while ensuring excellent customer service and adherence to company standards.

Responsibilities:

• Coordinate end-to-end execution of lifecycle, resident, and social communication campaigns, including timelines, approvals, tasks, and deliverables
• Partner cross-functionally with Brand, Design, Marketing, Operations, Performance Strategy, and onsite teams to develop and deploy approved messaging
• Proofread and review campaign materials to ensure accuracy, clarity, consistency, proper tone, and alignment with brand standards
• Support the setup, monitoring, and ongoing maintenance of automated and manual communication workflows
• Integrate approved social and resident engagement touchpoints into lifecycle communications, including move-in, resident engagement, renewals, community events, and reputation-building initiatives
• Track lifecycle, sentiment, and social performance metrics such as engagement, conversion, retention, reviews, survey feedback, and social activity
• Prepare recurring performance reports, summaries, and insights for leadership and manager review
• Identify and communicate basic trends in engagement, resident sentiment, social activity, and overall communication effectiveness
• Monitor social engagement and reputation indicators, including response times, engagement rates, comment and message volume, review trends, sentiment themes, and recurring service issues
• Maintain organized records of campaign performance, feedback themes, escalations, resolutions, and follow-up actions
• Support Managers and Strategists by gathering data and preparing insights for business reviews and decision-making
• Respond to internal requests regarding campaign status, workflows, reporting, social feedback, and sentiment monitoring
• Maintain effective feedback loops between field teams and corporate stakeholders to support continuous improvement
• Assist with meeting preparation, documentation, recaps, and follow-up tracking for lifecycle, sentiment, and social initiatives
• Communicate clearly, professionally, and effectively with internal partners and cross-functional teams
• Maintain accurate documentation of workflows, calendars, templates, social response guidelines, best practices, and process updates
• Support CRM data hygiene, communication tracking, and reporting accuracy
• Assist with troubleshooting basic campaign, workflow, platform, or social engagement issues
• Organize and maintain campaign files, assets, reports, and shared resources to ensure easy access and version control
• Other duties as assigned

Requirements:

• 1-3 years of professional experience in marketing, communications, customer or resident engagement, social media, or a related field
• Experience supporting digital or written communication campaigns, such as email, SMS, CRM, or social media
• Strong attention to detail with the ability to manage accuracy, organization, and follow-through
• Demonstrated ability to proofread and review communications for clarity, grammar, tone, and consistency
• Basic ability to review data or reports, identify patterns or trends, and summarize findings
• Strong written and verbal communication skills
• Ability to manage multiple priorities, meet deadlines, and operate effectively in a fast-paced environment
• Ability to work collaboratively with cross-functional internal teams
• Professional judgment when supporting public-facing or customer-facing communications
• Ability to review and interpret customer or resident feedback, including messages, comments, and reviews
• Comfort working with digital tools such as CRM systems, communication platforms, spreadsheets, or dashboards
• Experience in property marketing, multifamily housing, resident engagement, customer experience, or service-related industries, a plus