ReviveRX is a leader in regenerative and preventive medicine, empowering patients through data-driven, personalized care. The Senior Marketing Innovation Manager will lead brand management, driving innovation, and shaping the long-term vision while optimizing brand performance and executing strategic growth plans.
Responsibilities:
- Lead the development and execution of the brand’s strategic growth plan, including brand positioning, portfolio strategy, and financial targets
- Manage the brand P&L and optimize spend for maximum ROI
- Own brand performance metrics including revenue, profit, share, and brand health and recommend actions to close gaps
- Manage the product assortments and lifecycle from innovation to discontinuation
- Own the innovation pipeline: identify whitespace opportunities, lead concept development, validate consumer insights, and guide new product launches from idea through commercialization
- Collaborate with the Integrated Marketing Communications team to bring the brand strategy to life through high-impact campaigns and storytelling
- Champion the consumer's voice across all touchpoints, ensuring consistency with brand values and identity
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 7–10 years of progressive brand management experience in CPG, with proven success in innovation and business leadership
- Strong financial acumen and P&L management experience
- Exceptional leadership, collaboration, and communication skills