TRACTIAN is an innovative company focused on transforming industrial operations through hardware-software solutions. As the North American Growth Lead, you will drive growth through automated systems and data-driven campaigns, collaborating with various teams to enhance marketing effectiveness.
Responsibilities:
- Build Automated Growth Systems: Connect our growth stack to build hyper-targeted audiences and automated outreach based on intent signals
- Execute Full-Cycle Campaigns: Hands-on launching and optimizing high-scale motions
- Drive Lifecycle Automation: Orchestrate the funnel through the customer lifecycle, using product signals to trigger expansion motions
- Partner with GTM Engineering: Leverage all available tooling and people to automate gifting and outreach that are currently manual
- Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI