Head of Marketing

Crossing Minds is seeking a data-driven marketing leader to own the marketing and demand-gen funnel for the company. The Head of Marketing will define and execute the entire marketing strategy to drive awareness and generate high-quality leads for the sales team.

Responsibilities:

• Handle Crossing Minds’ marketing vision and roadmap
• Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team
• Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field
• Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively
• Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds
• Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions
• Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Create shareable content appropriate for specific networks to spread both our brand and our content
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences