Sr Global Director, Product Marketing

OneSpan is a leader in digital identity and anti-fraud solutions, empowering organizations to enable secure and compliant digital interactions. As the Sr Global Director of Product Marketing, you will lead the strategy and execution for bringing OneSpan’s cybersecurity solutions to market while guiding a team of product marketers and influencing key stakeholders.

Responsibilities:

• Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation
• Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs
• Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions
• Establish scalable processes, templates, and governance for consistency and speed
• Own the launch strategy and execution for new products, major releases, and market expansions
• Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams
• Assess and size market opportunities to guide prioritization and growth strategies
• Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions
• Oversee development of use‑case frameworks that guide product innovation and integration strategies
• Build a competitive program: battle cards, 'why we win/lose,' field intel loops, pricing/packaging comparisons
• Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions
• Ensure message consistency across all channels, regions, and customer touch points
• Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets
• Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win
• Partner with Sales Leadership and Enablement on training, certification, and play adoption
• Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates
• Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media
• Champion our vision internally to drive alignment, excitement, and clarity across the organization

Requirements:

• 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams
• Deep expertise in multi-factor authentication, mobile security, or fraud prevention
• Experience in financial services (banking, insurance, fintech) strongly preferred
• Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts
• Proven success leading GTM strategy for technical products in high‑growth or enterprise environments
• Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences
• Demonstrated ability to manage multiple initiatives in a fast‑paced environment
• Bachelor's degree in business, technology, or related field
• Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group)
• Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization