Field Marketing Manager- Reagents & Assays – US Region

BD is one of the largest global medical technology companies in the world, and they are seeking a Field Marketing Manager for their Reagents & Assays portfolio in the US Region. This role is accountable for regional go-to-market execution, driving demand, and delivering revenue performance across research and clinical customer segments.

Responsibilities:

• Design, develop, and execute US regional go-to-market strategies and tactics for Reagents & Assays, including launches, line extensions, and core portfolio initiatives
• Translate global positioning into clear, regionally relevant messaging, value propositions, and targeting
• Own US launch readiness, including messaging frameworks, launch plans, and execution playbooks
• Develop and maintain application-specific positioning and messaging (use-case stories, claims, proof points) to improve relevance across key US customer workflows
• Drive funnel velocity through localized marketing actions, converting leads to wins
• Partner with Growth Marketing to execute integrated regional campaigns across digital, events, and promotions
• Execute regional e-commerce tactics in collaboration with Growth Marketing and digital teams to expand adoption and conversion
• Localize pricing, promotional strategies, and offers to align with US market dynamics and customer segments
• Support regional pricing execution and performance tracking in partnership with sales, finance, and pricing teams
• Provide inputs to US pricing strategy, including competitive context, price/pack architecture, discounting guidelines, and recommendations to improve win-rate and margin
• Monitor pricing and promotion effectiveness (ASP, discount levels, mix, attach) and share insights with Pricing/Finance to support continuous optimization
• Monitor Competitive Pricing Trends and Tactics
• Propose Counter measures for competitive trends
• Support field enablement through regional playbooks, sales tools, launch kits, and competitive materials
• Partner with Sales Leadership, Field Marketing, and Applications teams to ensure strong field readiness and alignment
• Coordinate with Field Applications to translate product capabilities into customer application guidance and field-ready tools (talk tracks, objection handling, and demo/POC support materials)
• Provide ongoing regional sales support tied to priority campaigns and strategic opportunities
• Contribute to regional AOPs and strategic planning, representing Reagents & Assays priorities
• Support segmentation and target prioritization by customer type, application, and channel, translating insights into focused US actions and campaign briefs
• Partner with Sales and Finance to contribute to forecasting (pipeline, demand signals, and launch phasing), identifying risks/opportunities and recommended actions
• Drive commercial excellence through performance reporting and insights (conversion, mix, pricing/promo impact), enabling data-driven decisions and continuous improvement
• Collaborate closely with Global Product Management to provide market feedback and performance insights
• Ensure execution aligns with brand, quality, and regulatory requirements

Requirements:

• Bachelor's degree in science, marketing, or a related field
• 3 years of experience in product marketing, downstream marketing, or commercial roles within life sciences, diagnostics, or adjacent industries
• Experience supporting product launches, regional go‑to‑market execution, and sales enablement
• Ability to work effectively in a matrixed, cross‑functional organization
• Strong written and verbal communication skills
• Analytical mindset with comfort interpreting market data and performance metrics
• Experience with research reagents, clinical reagents, antibodies, biomarkers, or assays
• Exposure to e‑commerce or digital demand generation
• Experience partnering closely with sales, applications, or field marketing teams