Key skills
Performance MarketingGrowth MarketingDigital AcquisitionMedia Buying Platforms - FacebookMedia Buying Platforms - GoogleMedia Buying Platforms - Native NetworksUser AcquisitionConversion Funnel OptimizationConversion Rate OptimizationLanding Page DesignUser Experience PrinciplesAnalytics Tools - Google AnalyticsAttribution PlatformsBrand PositioningCreative Development for Performance CampaignsAnalytics
About this role
Aylo is a tech pioneer offering world-class adult entertainment and games, focused on safe user experiences and community empowerment. As a Growth Marketing Specialist, you will drive user acquisition and conversion for a new telehealth product, managing the customer journey from media buying to landing page optimization.
Responsibilities:
- Develop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth product
- Create compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through rates
- Leverage existing product traffic through strategic cross-promotion and funnel optimization techniques
- Design and optimize landing pages and conversion funnels to maximize sign-up rates from acquired traffic
- Analyze campaign performance data to optimize targeting, creative, and conversion metrics
- Collaborate with brand and creative teams to ensure consistent messaging across all touchpoints
- A/B test ad formats, landing page elements, and user flows to continuously improve conversion rates
- Monitor and report on key performance metrics including CAC, conversion rates, and ROI
Requirements:
- 5+ years of experience in performance marketing, growth marketing, or digital acquisition roles
- Bachelor's degree in marketing, business, or related field, or equivalent professional experience
- Proven experience with mainstream media buying platforms (Facebook, Google, native networks, etc.)
- Strong track record of driving user acquisition and optimizing conversion funnels for digital products
- Deep understanding of conversion rate optimization, landing page design, and user experience principles
- Strong analytical and problem-solving skills with proficiency in analytics tools (Google Analytics, attribution platforms, etc.) and proven ability to make data-driven decisions with attention to detail
- Experience with brand positioning and creative development for performance campaigns
- Experience with telehealth, healthcare technology, or other regulated industry marketing preferred; subscription-based product experience a plus
- Knowledge of compliance requirements for healthcare marketing (HIPAA, FDA guidelines)