Event Marketing Manager (New York)

Merkle Science is a company providing blockchain transaction monitoring and intelligence solutions for various sectors. They are seeking an Event Marketing Manager to plan and execute event marketing strategies, manage budgets, and collaborate with teams to enhance lead generation and pipeline growth.

Responsibilities:

• Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans
• Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth
• Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals
• Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans
• Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget
• Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps
• Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience
• Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables
• Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary
• Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget

Requirements:

• Minimum two years of experience in event marketing or field marketing
• Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis
• Proactive, self-motivated individual with excellent organizational and communication skills
• Comfortable presenting strategy and results to senior leadership
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency with Salesforce reporting and analysis of marketing funnel metrics
• Occasional travel required, less than 20%
• Experience operating within B2B or B2G marketing ecosystems