Senior Content Marketer

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies globally. They are seeking a Senior Content Marketer who will develop a sharp content strategy, create engaging content, and collaborate with cross-functional teams to drive business goals.

Responsibilities:

• Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers, product, and our revenue teams priorities
• Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
• Create content that educates without being boring — leverage original research, GTM experts and a variety of formats to share the message (short videos, webinars, podcast)
• Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
• Collaborate with Demand Gen, PMM, and Sales to make content that serves fast-moving campaigns and drives outcomes
• Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement
• Optimize by tracking performance and use it to make better decisions on how to constantly improve content output
• Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply

Requirements:

• 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space
• Full funnel experience from brand-building pieces to conversion-focused assets
• Knowledge and passion for keeping up with the ever-changing GTM landscape
• Clear, crisp, and engaging writing style that can make big ideas seem simple
• Deeply creative and able to produce original, thought provoking, and very on brand content across multiple channels
• AI pro that can go beyond 'I use ChatGPT sometimes'—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
• Distribution-first mindset—think about how content spreads from day one
• Organized enough to handle both big-picture strategy and detailed execution without dropping balls
• High agency & high performance bar—like to get things done and can confidently execute without a lot of hand-holding
• You've gone viral (more than once) in the B2B space for your content
• PMM experience is a plus—you can write product-focused content that doesn't read like a manual