Content Marketer

Pogo is a fast-growing B2B company seeking its first Content Marketer to lead the B2B content function and define the voice of their enterprise business. The role involves creating compelling content using proprietary data, developing content strategy, and driving engagement across various public-facing channels.

Responsibilities:

• Lead Pogo's B2B content function - you decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Requirements:

• Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program
• You produce excellent copy across lengths and formats. Long-form is your strongest muscle, but you can write a great article, webinar, outbound email, paid ad, or billboard with equal care
• You know how to use language to drive outcomes - capture attention, create virality, and convert
• You can dig into data and find the story in it. Pogo gives you uniquely rich proprietary data to work with
• Strong POV on how to run a content function. You know which channels matter for B2B SaaS, how they work together, and how to measure them
• You've worked at a fast-growing startup with real ownership. You don't need to be told what to do
• You actively use AI tools in your workflows
• Turning data into compelling macro consumer stories (leans on journalism)
• Have a track record of writing publicly on social and growing an audience