Paid Digital Marketing Manager

Stripe is a financial infrastructure platform for businesses, and they are seeking a Paid Digital Marketing Manager to drive paid digital marketing efforts. The role involves designing, implementing, and optimizing scaled digital campaigns to support the inbound funnel and engage key user segments.

Responsibilities:

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program
• Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence
• Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You will partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap
• Partner with relevant stakeholders on audience management and ensure we’re reaching the right users
• Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value
• Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy

Requirements:

• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social/display and direct response
• 2+ years of B2B marketing experience
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
• Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
• 10+ years of work experience
• 7+ years of paid digital experience, preferably in paid social/display and direct response
• 5+ years of B2B marketing experience, preferably with ABM experience
• Experience with Marketo and/or Salesforce
• Experience driving demand for sales teams; experience in sales concepts, processes, and metrics