Marketing Manager

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core. As the Marketing Manager for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in the market, translating industry insights into marketing programs that drive relevance and demand.

Responsibilities:

• Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients
• Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas
• Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception
• Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape
• Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives
• Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers
• Champion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized
• Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale
• Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions
• Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors
• Define success metrics and measure marketing performance against agreed KPIs
• Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact
• Build trusted relationships with senior stakeholders across a complex, matrixed global organization
• Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes
• Operate with confidence, clarity, and credibility at the most senior levels

Requirements:

• Minimum 8 years of marketing experience in professional services or a complex B2B environment
• Demonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred
• Proven success driving demand, pipeline, and revenue impact through integrated marketing programs
• Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach
• Excellent project management skills with the ability to manage multiple priorities and stakeholders
• Exceptional written, verbal, and presentation skills; able to influence at senior levels
• Collaborative, curious, and passionate about the future of marketing and AI
• Microsoft Dynamics or comparable CRM platform experience
• Marketo or equivalent email marketing/automation platform experience
• Proficiency in Microsoft PowerPoint and Excel; design skills a bonus