Sequencing.com is a company focused on personalized health, and they are seeking a Senior Marketing Designer to create compelling marketing assets. The role involves collaborating with various teams to design creative content that simplifies complex DNA and genome science for better understanding.
Responsibilities:
- Design marketing assets across channels including paid social ads, landing pages, email graphics, lifecycle campaigns, product marketing visuals, social content, and brand campaigns
- Create high performing creative for acquisition channels including Meta, TikTok, YouTube, Google, and emerging platforms
- Generate and test a wide range of creative concepts, visual styles, hooks, narratives, and formats across acquisition and retention channels
- Explore new creative directions across acquisition, lifecycle, product marketing, and brand channels to expand the range and output of Sequencing’s creative work
- Rapidly iterate on high performing creative concepts and scale winning ideas across platforms and formats
- Study high performing consumer creative across platforms and adapt strong ideas into new creative directions and campaigns
- Create AI generated video assets and motion content for paid social, storytelling, lifecycle, and product marketing initiatives
- Evaluate and experiment with emerging AI creative tools across image generation, video, motion, editing, storytelling, voice, and production workflows
- Produce motion graphics, video edits, AI generated video, and multimedia storytelling assets
- Design, update, and maintain landing pages and marketing surfaces
- Resize, localize, version, and adapt creative across formats and channels
- Work from and evolve existing brand systems and creative frameworks to maintain visual consistency while expanding creative breadth
- Produce, test, and iterate on creative variations across channels to improve performance, engagement, and creative learning velocity
- Collaborate closely with growth, lifecycle, product marketing, and creative leadership on campaign concepts and execution
- Organize and maintain Figma files, creative systems, and asset libraries
- Support product storytelling and lightweight product marketing design needs when helpful