Director, Growth Strategy & Analytics, Go-to-Market

Fetch is a company focused on enhancing consumer experiences through data-driven insights. The Director in Fetch’s Go-to-Market team will lead the development of strategies based on analytics to improve user experiences and drive growth across the company.

Responsibilities:

• Use rigorous analysis to inform positioning, pricing, and user perception for new consumer-facing products, owning the data-driven deliverables for GTM
• Ability to develop and build strategies around user segmentation with clear insights and actions
• Drives data-driven decision-making and objective setting and identifies / prioritizes notable risks within the business
• Use data and experiments to inform product development and product strategy
• Use AI and a range of software tools - including ChatGPT, Snowflake, Google Workspace, and Iterable - to develop efficient workflows that create personalized, custom experiences for users
• Identify opportunities for new product and commercial opportunities
• Oversee Go-to-Market strategies across a range of consumer products, balancing the needs of commercial partners, users, and overall business strategy

Requirements:

• 12+ years experience in an Analytics, Go-to-Market, Strategy & Operations, or Automation role
• Relevant experience and/or relevant college degree
• Expert ability to analyze complex data and draw conclusions
• Highly Proficient in data visualization
• Data Modeling Experience
• Strong SQL skills for data manipulation and analysis
• Ability to automate and create efficiencies using AI
• Proficient in Microsoft Excel or Google Sheets
• Ability to work collaboratively
• Experience in gaming or consumer-facing apps
• Entrepreneurial spirit, high agency, and a self-starter
• Experience in the ads industry
• Adaptability and flexibility to handle changing market conditions
• Excellent project management and organizational skills