Field & Channel Marketing Manager

Globalgig is seeking a Field & Channel Marketing Manager to bridge go-to-market strategies and channel teams. The role involves creating partner-ready marketing content, executing campaigns, and managing partner engagement to drive commercial success.

Responsibilities:

• Turn core marketing content into partner-ready assets: solution briefs, objection handlers, conversation starters, and co-branded collateral. Not reformatted brochures. Tools that partners will actually reach for
• Develop win stories that go beyond the standard case study. Show the partner angle: how the opportunity surfaced, how they positioned us, what made the deal move, and what the commercial outcome looked like for the partner
• Adapt messaging for different partner types (TSDs, sub-agents, VARs) based on how they sell, what they lead with, and where managed security or networking fits into their existing portfolio
• Translate direct-to-market assets into channel-ready formats, understanding that the buyer journey, decision-maker, and competitive context differ fundamentally when a partner is in the middle
• Maintain and manage partner portals so content is current, organised, and frictionless. If a partner cannot find it in 30 seconds, it does not exist
• Build partner-led campaigns from central content (case studies, research, webinars) that drive real engagement, not just opens and clicks
• Support co-marketing initiatives with strategic technology partners, including joint demand generation in target verticals or regions and MDF-funded activity
• Align campaigns to active pipeline and sales priorities, working closely with Channel Directors and the sales team to ensure marketing effort maps to commercial intent
• Write partner follow-up sequences and nurture emails that Channel Directors can personalise and deploy. Keep them sharp, relevant, and easy to use
• Own the channel newsletter end to end: editorial direction, content, distribution, and performance. Give it a point of view. Make it something partners read, not archive
• Support field and partner events across the US and UK: logistics, content, coordination, and post-event follow-through
• Manage campaign operations: audience segmentation, list management, internal alignment, timelines, and reporting
• Support the development of product marketing assets across a growing security, networking, and connectivity portfolio: datasheets, solution briefs, competitive positioning documents, and FAQ content
• Work with the VP of Marketing and Senior Growth Marketing Lead to execute on the product content roadmap, translating technical capabilities into clear, commercially-focused messaging
• Maintain and refresh the security datasheet portfolio as new vendors, integrations, and service tiers are introduced
• Develop and maintain competitive intelligence assets that equip both channel partners and direct sales teams
• Support technology partner marketing (OEM content, joint landing pages, co-branded collateral) as directed by the product marketing roadmap
• Ensure consistency of positioning and messaging across all assets, whether direct, channel, or partner-facing

Requirements:

• B2B channel marketing experience (ideally in managed services, cybersecurity, or networking)
• Strong writing skills
• Commercial instinct to tie everything back to revenue
• Self-directed and resilient under pace
• Comfortable executing brilliantly without needing to own the vision