Senior Marketing Innovation Manager, Supplement

Ways2Well is redefining the future of healthcare, focusing on regenerative and preventive medicine. The Senior Marketing Innovation Manager will lead brand management, drive innovation, and shape the long-term vision of the brand portfolio while ensuring growth and profitability.

Responsibilities:

• Lead the development and execution of the brand’s strategic growth plan, including brand positioning, portfolio strategy, and financial targets
• Manage the brand P&L and optimize spend for maximum ROI
• Own brand performance metrics including revenue, profit, share, and brand health and recommend actions to close gaps
• Manage the product assortments and lifecycle from innovation to discontinuation
• Own the innovation pipeline: identify whitespace opportunities, lead concept development, validate consumer insights, and guide new product launches from idea through commercialization
• Collaborate with the Integrated Marketing Communications team to bring the brand strategy to life through high-impact campaigns and storytelling
• Champion the consumer's voice across all touchpoints, ensuring consistency with brand values and identity

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 7-10 years of progressive brand management experience in CPG, with proven success in innovation and business leadership
• Strong financial acumen and P&L management experience
• Exceptional leadership, collaboration, and communication skills