Senior Manager, Medicaid Social Media Marketing

CVS Health is dedicated to building a world of health around every individual, focusing on a more connected and compassionate health experience. The Senior Manager of Medicaid Social Media Marketing is responsible for executing social media strategies, managing community engagement, and providing insights that align with business objectives.

Responsibilities:

• Execute platform‑specific social strategies aligned to overarching brand and business priorities
• Lead development of platform‑native content plans, episodic storytelling, and always‑on programming
• Partner with Creative and Agency teams to deliver culturally relevant, audience‑first storytelling
• Ensure consistent application of channel frameworks including tone of voice, content formats, and audience targeting
• Identify emerging trends, formats, and social moments to inform timely content opportunities
• Lead daily digital community management operations across priority platforms
• Ensure high‑quality, authentic engagement that builds trust and strengthens brand reputation
• Manage response quality, timeliness, and sentiment across owned social channels
• Partner with Customer Service, Comms, and Brand teams on escalations and issue resolution
• Maintain and evolve response playbooks, moderation guidelines, and community standards
• Monitor and analyze platform performance, engagement, sentiment, and audience behaviors
• Translate insights into clear recommendations for content optimization and audience growth
• Develop performance reporting that connects social activity to brand and campaign objectives
• Share actionable insights with cross‑functional partners to inform planning and creative direction
• Support testing and learning agendas across platforms and content formats
• Directly manage specialists and/or junior managers across social content
• Oversee agency partners supporting content production and platform operations
• Provide coaching, feedback, and development to build strong social media content
• Ensure efficient workflows, clear priorities, and consistent execution across programs
• Partner closely with Brand, Creative, Influencer, Comms, and CRM teams on integrated initiatives
• Support campaign launches, tentpole moments, and reactive opportunities
• Serve as a key day‑to‑day social media point of contact for internal stakeholders
• Escalate insights, risks, and opportunities to the Lead Director with clear recommendations
• Support management of social publishing, moderation, listening, and reporting tools
• Ensure adherence to governance, brand safety, and crisis response protocols
• Champion process improvements that increase efficiency and quality of execution
• Support experimentation with new platforms, features, creators, and engagement models

Requirements:

• 7–10 years of experience in social media, digital marketing, digital community management, or audience development
• Hands‑on expertise across major social platforms and emerging channels
• Strong understanding of social analytics, listening tools, and performance measurement
• Proven ability to translate data and cultural insights into actionable recommendations
• Excellent communication, collaboration, and organizational skills
• Bachelor's Degree or similar level of relevant work experience
• 3–5 years of experience managing teams and/or agency partners preferred
• Strong understanding of Medicaid members, supported by in‑depth knowledge of Medicaid plans and operations
• Experience operating in highly regulated Medicaid environments
• Strong storytelling instincts and audience‑centric mindset
• Experience managing high‑volume digital community interactions or social care environments
• Ability to operate effectively in fast‑paced, high‑visibility settings