Red Hat is the world’s leading provider of enterprise open source software solutions. As an Ecosystem Marketing Manager, you will lead the communication and activation of the global partner network, ensuring partners are informed and inspired to grow their business with Red Hat.
Responsibilities:
- Own partner communications strategy end-to-end: develop and execute integrated campaigns aligned to key business priorities, driving measurable partner engagement and pipeline growth
- Drive partner action, not just awareness: design programs that move partners to act—whether enabling certifications, launching co-marketing, or progressing deals
- Translate complexity into clarity: turn technical and strategic updates into simple, compelling narratives tailored to different partner audiences and tiers
- Build and activate multi-channel campaigns: deliver coordinated communications across newsletters, webinars, web, social, and sales channels
- Collaborate across a global ecosystem: partner with product, sales, marketing, and enablement teams to identify priority messages and bring them to market
- Lead content quality and storytelling: Create polished, high-impact assets—from written communications to executive-ready presentations
- Measure what matters: Track and analyze engagement metrics (e.g., open rates, CTR, content performance) and translate insights into optimization and strategy
- Operationalize consistency at scale: Manage a rolling editorial calendar aligned to launches, events, and partner initiatives across regions
- Enable global reach: Work with regional teams to localize communications and scale delivery through translation and AI-enabled processes
Requirements:
- 6–10 years of experience in partner marketing, communications, or channel enablement
- Experience working within a partner ecosystem (e.g., distributors, resellers, alliances)
- Strong track record of building and executing integrated, multi-channel campaigns
- Exceptional writing and editing skills with the ability to simplify complex topics
- Ability to navigate and influence in a highly matrixed, global organization
- Strong program management and organizational skills
- Experience with marketing automation, webinars, and campaign execution
- Data-driven mindset with the ability to turn insights into action
- Passion for storytelling and creating engaging, high-quality content