Email Marketing Manager - Ecommerce / Lifecycle

Human is looking for a part-time email marketer to support their ecommerce clients across campaigns, flows, and lifecycle work. The role involves owning high-quality email work from strategy through copy, buildout, QA, and optimization, with a strong emphasis on understanding customer journeys and email performance.

Responsibilities:

• Support our ecommerce clients across campaigns, flows, and lifecycle work
• Own high-quality email work from strategy through copy, buildout, QA, and optimization
• Write compelling, on-brand email copy independently — subject lines, body, CTAs, and preview text
• Strategic thinking around email calendar planning: translating promotions, product launches, and business goals into a clear, prioritized send schedule
• Build and maintain segments based on behavior, purchase history, engagement, and lifecycle stage
• Familiarity with deliverability best practices, list hygiene, suppression logic, and sunset flows
• A/B testing across subject lines, send times, content, and offers, with the ability to interpret results and act on them
• Email performance reporting — open rate, click rate, revenue per recipient, placed order rate, unsubscribe rate
• Identify what the numbers mean and what to do next
• QA checklists, mobile rendering, link testing, audience confirmation, and send time accuracy
• Understanding of email as both a direct revenue channel and a brand-building touchpoint
• Use AI to move faster and think better — for ideas, angles, testing, drafts, analysis, and refinement
• Edit, shape, and improve the work until it is actually good

Requirements:

• Proven ecommerce email marketing experience with a portfolio of campaigns and flows across multiple brands or verticals
• Ability to write compelling, on-brand email copy independently — subject lines, body, CTAs, and preview text — without relying on a separate copywriter for every send
• Deep working knowledge of Klaviyo, including flow architecture, conditional splits, trigger logic, and campaign management
• Strategic thinking around email calendar planning: translating promotions, product launches, and business goals into a clear, prioritized send schedule
• Strong understanding of audience segmentation — building and maintaining segments based on behavior, purchase history, engagement, and lifecycle stage
• Familiarity with deliverability best practices, list hygiene, suppression logic, and sunset flows
• Experience with A/B testing across subject lines, send times, content, and offers, with the ability to interpret results and act on them
• Proficiency in email performance reporting — open rate, click rate, revenue per recipient, placed order rate, unsubscribe rate — and the ability to identify what the numbers mean and what to do next
• Sharp editorial eye for weak email work: vague offers, poor visual hierarchy, generic copy, illogical audience rules, or broken flow logic
• Attention to detail across every send: QA checklists, mobile rendering, link testing, audience confirmation, and send time accuracy
• Understanding of email as both a direct revenue channel and a brand-building touchpoint — and the ability to balance both in every send
• AI fluency is required. We want someone who uses AI to move faster and think better — for ideas, angles, testing, drafts, analysis, and refinement