Digital Marketing Success Manager

Sierra Interactive is a leading real estate technology platform serving thousands of agents, teams, and brokers across the US and Canada. The Digital Marketing Success Manager will own a portfolio of active paid media accounts, ensuring client performance, retention, and satisfaction through effective campaign management and client relationship building.

Responsibilities:

• Manage active Google Ads, Meta (Facebook/Instagram), and Microsoft Ads campaigns for a portfolio of real estate clients, with direct accountability for performance outcomes
• Monitor and optimize key performance metrics, including conversion rate, cost per conversion, cost per lead, search impression share, and ROAS on an ongoing basis
• Develop and execute campaign strategies aligned to each client's market conditions, business goals, and budget constraints
• Translate performance data into clear, actionable recommendations that clients can understand and act on
• Serve as the liaison between clients and the internal Ads team, ensuring campaign changes are communicated accurately, scoped correctly, and executed on time
• Work with Google Customer Support as needed to manage account health, including submitting appeals for suspended accounts
• Serve as the primary relationship owner for a portfolio of 200 active client accounts, managing paid media campaigns across Google Ads, Meta, and Microsoft Ads
• Conduct multiple scheduled client calls per week, including strategic performance reviews, campaign check-ins, and issue resolution
• Set and maintain clear expectations around campaign performance, timelines, and outcomes to reduce churn and build long-term value
• Proactively identify clients at risk of cancellation and take deliberate steps to course-correct before retention becomes a reactive problem
• Identify opportunities to right-size client budgets or expand campaign scope when performance data supports it and the recommendation is genuinely in the client's interest
• Onboard new Google Ads, Meta, and Microsoft Ads clients through a structured process designed to accelerate time to first meaningful results
• Help new clients understand how their campaigns integrate with the Sierra platform and their broader lead generation workflow
• Establish clear milestones and early-lifecycle check-ins to ensure clients reach value quickly and with confidence
• Develop individualized account strategies that match the right campaign types, targeting approaches, and budget allocations to each client's market and business model
• Apply real estate business knowledge to understand what each client actually needs, whether they are a solo agent, a growing team, or a large brokerage
• Proactively assess campaign fit over time and recommend adjustments when a client's strategy needs to evolve
• Participate in quarterly administrative and operational projects that keep the DM team's services in prime shape

Requirements:

• 3 or more years of hands-on paid media campaign management experience at a digital marketing agency or in-house, managing multiple client accounts simultaneously
• Demonstrated proficiency in Google Ads, Meta Business Manager (Facebook and Instagram Ads), and Microsoft Ads, including campaign build, ongoing optimization, and performance reporting
• Strong command of core performance metrics: conversion rate, cost per conversion, cost per lead, ROAS, search impression share, and quality score
• 2 or more years of client-facing experience in a customer success or account management role within a SaaS or digital services environment
• Experience working in HubSpot or a comparable CRM platform
• Real estate industry knowledge is a meaningful differentiator
• Strong analytical instincts: you can diagnose why a campaign is underperforming, isolate the variable, and communicate a path forward in plain language
• Exceptional written and verbal communicator with the ability to translate complex campaign data into clear, client-appropriate language
• Calm and composed in client escalations; you do not avoid difficult conversations and you are skilled at de-escalating without overpromising
• Highly organized with the ability to manage a full portfolio of active accounts without dropping coverage
• Process-oriented mindset: you notice what is inefficient and take initiative to improve it
• Self-directed and accountable in a fully remote environment; you do not need external motivation to hold yourself to a high standard