Senior Product Marketing Manager

ZIRO is a leader in Unified Communications, helping customers deliver modern voice through Teams Phone and Microsoft 365. The Senior Product Marketing Manager will shape positioning and messaging, drive product launches, and build sales enablement to support the company's growth and engagement in the Microsoft ecosystem.

Responsibilities:

• Shape positioning and messaging. Build the core narrative for ZIRO across audiences — enterprise IT buyers, Microsoft sellers, channel partners, analysts — and keep it sharp as the product and market evolve. Help define how AI shows up in the story: as a real operational advantage in discovery, migration, and ongoing administration, not just a buzzword
• Lead competitive intelligence. Maintain a current, actionable view of Zoom Phone, RingCentral, 8x8, Cisco Webex Calling, and other migration alternatives. Build battlecards, win/loss insights, and competitive plays the sales team actually uses
• Drive the Microsoft ecosystem motion. Support the translation and realities of Microsoft co-sell, Marketplace, and partner programs into marketing motions that earn field engagement and co-sell pipeline. Partner closely with our Microsoft relationship lead
• Run product launches. Own go-to-market for new features, integrations, and AI capabilities — from positioning through enablement, content, customer comms, and analyst briefings. Set the bar for what a launch looks like at ZIRO
• Build sales enablement that works. Pitch decks, demo narratives, objection handling, vertical plays — built with sales, not handed to them. Help the field explain both the business case for migration and the practical role AI plays in making migrations faster, lower-risk, and easier to manage
• Support analyst relations. Brief Gartner, Forrester, and category influencers on ZIRO's roadmap and differentiation. Help us win category recognition
• Inform pricing and packaging. Bring market and competitive evidence to pricing decisions; partner with Product and Sales on packaging strategy
• Source customer evidence. Partner with Customer Marketing on case studies, references, and proof points that map cleanly to buyer-journey stages

Requirements:

• 7+ years in B2B SaaS product marketing, with at least 3 years inside a Microsoft-ecosystem company (Teams and Modern Workplace / Workforce AI, Azure, Dynamics, Power Platform — or a partner of one of those). You know how to position technical products for practical buyers and can separate credible AI value from market noise
• Deep Microsoft fluency. You understand co-sell (IP co-sell vs. services), MSX, MGX, Partner Center, Marketplace transactability, and how Microsoft sellers are measured and motivated. You don't need to be told what an STU is or what 'Solutions Plays' means. You've worked with Microsoft Partner Marketing and understand how to maximize a 'better together' message
• Proven launch chops. You've shipped real product launches — not just announcement emails, but full GTM motions that hit measurable outcomes
• Competitive instincts. You enjoy pulling apart competitors' messaging, pricing pages, and demos. You build battlecards reps actually open
• Writer and storyteller. You write clearly enough that sales reps use your decks unmodified and customers finish your one-pagers. You can make technical, operational, and AI concepts understandable without flattening what makes them differentiated
• Self-directed and pragmatic. You operate well in an environment that's still building muscle — you sharpen what's working and aren't precious about rebuilding what isn't
• Comfortable with technical buyers. You can hold your own in a conversation when things get into the weeds
• UCaaS, voice, or enterprise IT infrastructure background strongly preferred. Direct experience with Teams Phone, Operator Connect, Direct Routing, or competing platforms is a major plus