Director, DCP and Partner Marketing Programs

Snowflake is a leading data platform that is redefining how enterprises work in the era of AI. The Director of Partner Marketing Programs will build and activate a global partner ecosystem while crafting strategic narratives to position Snowflake as a leader in the AI data economy.

Responsibilities:

• Build the Global Partner Marketing Engine
• Own and evolve Snowflake’s partner marketing programs (including Partner Activate)
• Design a scalable co-marketing framework across partner tiers with clear ROI expectations
• Define how partners engage across launches, campaigns, and lifecycle marketing
• Create repeatable motions that drive:
• Partner-sourced pipeline
• Partner-influenced revenue
• Marketplace engagement and transactions
• Lead Data Cloud Product Partner Marketing
• Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)
• Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud
• Build and scale Marketplace-first marketing motions to drive preference and consumption
• Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories
• Define Partner GTM for Product Launches
• Build the partner motion for major product and platform launches
• Ensure partners are activated early with clear messaging, content, and campaigns
• Translate product innovation into ecosystem-driven growth
• Drive Cross-Functional Alignment
• Partner deeply with:
• Product Marketing
• Demand Generation
• Field Marketing
• Alliances & Business Development
• Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought
• Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals
• Lead and Scale the Team
• Lead a team of Partner Marketing Managers
• Elevate the team from program execution to strategic GTM leadership
• Build a culture of accountability, measurement, and high-impact storytelling