Integrated Marketing Manager

Pricefx is the global leader in enterprise pricing intelligence, helping companies optimize pricing decisions and recover hidden margins. The Integrated Marketing Manager will lead growth strategies and lifecycle engagement initiatives to advance accounts from awareness to qualified pipeline, ensuring effective campaign execution and measurable business impact.

Responsibilities:

• Lead the end-to-end activation of our webinar strategy, overseeing content alignment, promotion, and follow-up activities to drive engagement
• Develop and execute funnel activation programs across the entire buyer’s journey and across our personas designed to give prospects practical interaction with our solutions
• Design and manage comprehensive nurture email programs, utilizing automation to guide prospects through the buyer’s journey and keep Pricefx top-of-mind
• Orchestrate the marketing strategy for key industry events and the company’s flagship customer event, Accelerate, ensuring cohesive messaging and maximum ROI
• Act as the primary liaison for Field Activation, owning the Growth Marketing Calendar to ensure visibility across teams
• Manage internal communications channels to equip the Sales and Customer Success teams with the latest campaign intelligence, assets, and event details
• Collaborate with the Ecosystem team and our top partners on co-marketing and field activation programs
• Spearhead our ABM program, defining the strategy, tech stack utilization, and playbooks necessary to target high-value accounts effectively
• Collaborate closely with Sales to identify target account lists and deploy tactics that support specific territory goals

Requirements:

• Minimum 8 years of experience in complex, enterprise-focused B2B SaaS marketing, ideally in a strategic or field-facing capacity
• Proven track record of creating and executing integrated marketing campaigns that span webinars, email nurtures, and digital content
• Strong experience with Account-Based Marketing strategies and tools, with the ability to build programs from the ground up or revitalize existing ones
• Experience supporting large-scale events (like user conferences) and intimate field events, specifically focused on driving pre-event attendance and post-event conversion
• Familiarity with data, tools and technologies for identifying intent, understanding account groups, and translating data into insights for campaign improvement
• Strong business acumen, with a deep understanding of enterprise buying groups and buying journeys
• Exceptional verbal and written communication skills, analytical abilities, and data-driven approaches to problem-solving
• Experience in campaign and event budget development and management
• Knowledge of discrete manufacturing, process, and distribution industries and/or supply chain dynamics is a plus